jeremyduncan.ca

Pay What You Want

// October 4th, 2007 // random

Radiohead’s newest album, In Rainbows, is available on their website for pre-order for the tempting price of “whatever you want to pay”. Seriously. You can go to the website pre-order the album. At which point the checkout asks you how much you want to pay for it.

Since finishing their major label contract with their last album, they decided to be more open with their music than standard labels allow. Of ocurse they don’t really need the money but nonetheless it’s an interesting premise especially for what it intones about the future of music with CD sales plumeting.

Time Article about the move
Radiohead.com